- Set up a Facebook Page rather than a personal profile page. If you use a personal profile for an organisation you are breaking Facebook rules. On a practical level, you can share your Page ‘feed’ on your website, though not your personal profile.
- Add an attractive and relevant cover photo. Change it often.
- When creating a link to a website create an image and add it to your post – don’t just let Facebook choose the thumbnail for you.
- The optimal post length is between 80 and 100 characters.
- Use scheduling software to post regularly. 2 posts per day seems to be a common recommendation.
Tags: facebook, Marketing, social media
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Working with non-profits, charities, voluntary and public sector organisations and social enterprises for over 20 years. Jim set up one of the worlds first website accessibility web agencies in the mid 1990s.