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Jim Byrne Accessible Website Design Glasgow for The Third Sector, Voluntary, Charities and Not for Profits

Accessible, Responsive Website Design
Jim Byrne Web Designer

Accessibility consultancy – what is it and why do you need it?

Published: February 7, 2024

Ensuring that your online content is accessible isn’t merely a legal obligation—it’s a reflection of your dedication to inclusivity and your forward thinking. As an experienced accessibility consultant, I provide custom solutions to guide you through the intricacies of digital accessibility, offering everything from comprehensive audits to straightforward practical advice. In this short article, I explain what digital accessibility is, why you need it, and how to get started.

What is digital accessibility?

Digital accessibility is about crafting online spaces – and content delivered via computer interfaces – where everyone, regardless of their abilities can engage with the content. For example, for your website, it means ensuring every aspect is welcoming and accessible to visitors, whether they are using a screen reader, navigating with a keyboard, or facing other challenges.

The essence of digital accessibility—in the wider sense—means designing and developing digital content in a way that breaks down barriers and opens up avenues of access for everyone. This is done by ensuring the format of content is designed to be flexible, i.e., it can change to fit the needs of the individual, not the other way around. We don’t force the individual to change to fit with the way we present our content.

For example, when digital content is accessible, it will be possible for a blind person, using a screen reader, to have your content read out to them, including descriptions of any image or photographs on the page. And those descriptions will be equivalent to the function the image or photograph plays for sighted visitors.

When we talk about digital accessibility, we’re not just talking about ticking boxes or meeting legal requirements (although that’s important too!). We’re talking about fostering a digital world where everyone feels included, empowered, and able to fully participate in the online experience.

Accessibility – what’s in it for you?

First and foremost, there’s the matter of reputation. By prioritising digital accessibility, you’re not just showing the world that you care about inclusivity—you’re also demonstrating your commitment to excellence. You are telling your audience, your customers, your partners, and your competitors that you mean business when it comes to inclusion and equality.

Accessibility and the law

Then, there’s the matter of legal compliance. In many jurisdictions, digital accessibility isn’t just a suggestion—it’s the law. By ensuring your content meets accessibility standards, you’re not just avoiding potential legal headaches down the road—you’re also safeguarding your brand’s reputation and integrity. In the UK that means complying with The Equality Act 2010.

Accessibility pays

By reaching a wider audience, you’re opening up new revenue streams, tapping into markets you might have overlooked, and ultimately, boosting your bottom line. If you are a charity, a non-profit, or a public sector organisation you are getting your message out to more of your potential audience.

When you prioritise accessibility, you’re also opening the door to new ideas and possibilities. You are flexing your creative muscles, pushing the boundaries of what’s possible, and ultimately, setting yourself apart from your competition.

So, in a nutshell, the advantages of digital accessibility for content producers are clear: enhanced reputation, legal compliance, increased audience and/or revenue opportunities, and a boost to innovation. It’s a win for you and for those who consume your content and services.

How do you ensure your content is accessible?

One of the first things you can do is to assess where you are right now, i.e., find out how accessible your current digital content is. A good way to do that is to commission an accessibility audit. For example, if you have a website and you want to know if it is accessible, an accessibility auditor can check it against the de facto standards that are used by governments across the world, i.e., the WCAG 2.1. (and WCAG 2.2 when it is adopted by governments).

Accessibility consultancy: take advantage of my decades of expertise and experience

WCAG stands for Web Content Accessibility Guidelines. These are the guidelines published by the W3C. You will be reassured to know, that I provided feedback on version two of the guidelines, in my previous role as Director of the Guide of Accessible Website Designers. I have detailed knowledge that I can put to good use when assessing the accessibility of websites and other digital content, including PDFs and MS Word documents, videos, and dynamic content. I have been working in the area of accessible website design since 1996, written multiple books on the subject, creating training courses (check out my bestselling WCAG 2 Accessibility online course) and given advice to 100s of organisations. I’ve also got over 20 years experience of building websites – so I understand the problems you meet and need to solve.

A Website Accessibility Audit example: what does a website access audit consist of?

A WCAG 2.2 AA accessibility audit

I WCAG 2.2 audit of your website tests it against 56 WCAG A & AA checkpoints on a variety of different platforms (including mobile and tablet), using a variety of accessibility tools (e.g., screen reader, keyboard, magnifier, colour contrast changers) and different browsers. Both automated and manual testing are used as part of the audit.

My website audits include feedback from disabled people

When I carry out an accessibility audit I ask two of my disabled colleagues will give feedback on the accessibility of your website. John Turley is blind and uses a screen reader on both his mobile phone and laptop; Ruby Shah has a visual impairment and uses a variety of accessibility tools including a screen magnifier and contrast changer. They will also test the site to ensure that it is keyboard-only accessible.

You get a detailed report including:

  • An executive summary, highlighting the most important issue to fix.
  • A table showing the percentages of checkpoints that have passed failed, or are not applicable (N/A).
  • A list of all relevant checkpoints with notes relating to any issues found and suggested fixes.
  • A full checkpoint summary table showing whether each has passed, failed, or is N/A
  • The full unedited notes from my disabled colleagues. I provide unedited notes because they will give you a good sense of how a disabled person interacts with your website content. Relevant parts of these notes are also incorporated into the checkpoint notes.

The length of the report can vary depending on the size of the website, the amount of issues found, and their complexity.

An accessibility consultancy service designed to help you

An accessibility audit is your first step to ensuring you are complying with relevant equality laws and reach more poeple with your content and your message.

“We requested a root-and-branch evaluation of our website to help inform its development, and in a short space of time Jim and his fantastic team put together an incredibly comprehensive report that fulfilled every aspect of our brief. He was able to identify specific instances of non-compliance, as well as highlight recurring themes and issues and make recommendations to ensure that our web presence not only complies with WCAG AA standards but is fully optimised for usability. Moreover, the first-hand feedback from his auditors provided invaluable insight into the UX of users with disabilities. I’d be delighted to recommend Jim and his colleagues to anyone looking to make their web presence accessible to the widest possible audience.”

Alex Norton (Communications Manager, CLOSER)

Contact me today to discuss your accessibility needs. I provide accessibility advice and support as well as practical services such as website and document accessibility auditing.

WCAG 2.2 – 2.5.7 Dragging Movements (Level AA) – A Summary

Published: February 6, 2024

The aim of this Success Criterion is to eliminate the need for precise dexterity when dragging dynamic elements on a web page. The reality is that not all users can accurately press, hold, and reposition a pointer simultaneously.

Those individuals who find such precise pointer movements problematic should get the same result as their dexterous colleagues, using just a single pointer. Individuals helped by this success criteria include website visitors using input devices like trackballs, head pointers, eye-gaze systems, or speech-controlled mouse emulators.

The WCAG 2.2 2.5.7 Success Criteria states:

This criterion excludes scrolling enabled by the user-agent (i.e., browser, screen reader, media players, mobile devices, and assistive technologies), and techniques like CSS overflow to create scrollable content sections. The CSS overflow property creates a scrollable content section with a webpage.

Alternatives for Dragging Movements on the Same Page

If an equivalent option allows single-pointer access without dragging, this Success Criterion is met. It doesn’t have to be the same component, as long as the functionality is equivalent. For instance, a colour wheel with a dragging indicator can be complemented by text fields for numerical input.

What is not included

The checkpoint does not include any scrollbars on the browser itself or draggle functionality that is native to the browser interface. It only applies to draggle content created by the website author.

Accessibility auditing and consultancy

I provide comprehensive digital content accessibility consultancy services, including an accessibility auditing of your websites and documents – measured against the WCAG 2.2 standard. Get in touch to ensure your content is accessible to your widest possible audience and meets equality legislation requirements.

WCAG 2.2 – Success Criterion 2.4.11, Focus Not Obscured

Published: February 2, 2024

The release of WCAG 2.2 introduced two new level A success criteria and four new level AA success criteria.  In this post, I provide a summary of Success Criterion 2.4.11, Focus Not Obscured.

Success Criterion 2.4.11, Focus Not Obscured

The primary goal of this success criteria is to ensure that when an element has keyboard focus, it is at least partially visible. Clearly, if users can’t see the focused item, navigating forward is going to be difficult. This is particularly critical for those reliant on a keyboard, or any device operating via a keyboard interface – like a switch or voice input. It is also critical for users with cognitive or memory impairment.

Given the prevalence of complex responsive website designs today, this criterion acknowledges that there may well be times when a focused component is not fully visible; so, rather than saying that it must be fully visible, it stipulates that it must be at least partially visible. The ideal situation would, of course, be for all focus components to be entirely visible – and indeed this is required for WCAG 2.2 AAA compliance.

Sticky headers, footers and non-modal dialogs

Common culprits include sticky footers, headers, and non-modal dialogs (non-modal dialogs allow users to interact with other objects outside the dialog without closing it.). As visitors tab through the page, these layers can obstruct the item in focus, along with its focus indicator.

For example, a cookie banner would fail this Success Criterion if it completely obscures the focused component. Remedies could include requiring that the user dismiss the cookie banner before continuing to navigate the page. Or the issue can be remedied by incorporating scroll padding to prevent overlap with other content.

What is scroll padding?

By setting scroll padding, developers can ensure that when the browser scrolls to a specific section of the page, there is some additional space added around it. The additional space creates a buffer zone, preventing the content from being hidden behind fixed elements like headers. It ensures that the content is visible and not obscured by other elements on the page. You will find an example of how it works on the ‘CSS scroll-padding Property’ page of the W3 Schools website.

When the focus item is obscured by semi-transparent content

If the item obscuring the item in focus is semi-transparent, i.e. the user can still see the item in focus that that is not considered a checkpoint fail – unless the contrast between the item in focus on the visible background is below the minimum contrast ratio.

Exceptions to criteria: 2.4.11, Focus Not Obscured

There are some exceptions to this criteria. If the ‘in focus item’ is obscured because the user moved a content region over it – then that is not considered a fail.

Secondly, if the focus element is obscured by something the user opened themselves – and they can dismiss that item again – that is not a fail. For example, a drop-down menu on the navigation bar is opened by the visitor and is then dismissed when choosing an item from the menu closing the menu.

Resources

Further information can be found at W3C Focus Not Obscured (Minimum) (Level AA).

Accessibility auditing and consultancy

I provide comprehensive digital content accessibility consultancy services, including an accessibility auditing of your websites and documents – measured against the WCAG 2.2 standard. Get in touch to ensure your content is accessible to your widest possible audience and meets equality legislation requirements.

Why Accessibility is Crucial for Third Sector Organisations

Published: April 17, 2023

Third sector organisations work hard to serve their communities. However, many overlook the need to ensure their website content is accessible to all visitors, including disabled people. Websites that are not designed with accessibility in mind can exclude disabled people from accessing information and services.

In this short post, I explore why accessibility is crucial for third sector oranisations, and some steps they can take to ensure their websites are accessible.

What is Web Accessibility?

Web accessibility refers to the practice of designing websites that are accessible to disabled people. For example, people with visual, auditory, motor, or cognitive impairments. Everyone, regardless of their abilities, should be able to access information and services online.

There are laws and guidelines that require websites to be accessible, including The Equality Act 2010, British Standard 8878 Web Accessibility Code of Practice and the Web Content Accessibility Guidelines (WCAG).

Why Accessibility Matters for Third Sector Organisations

Third-sector oranisations have a unique responsibility to ensure their websites are accessible to all users. These organisations often work with marginalised communities, including disabled people so, it’s important that their websites reflect their commitment to equality and inclusivity.

In addition to ethical considerations by ensuring that their content is available to all users, these organisations can expand their impact and connect with people who may not have been able to access their services otherwise.

If their websites are not accessible third sector oranisations leave themselves open to potential legal challenges – if they are percieved to be discrimination against disabled people – under the Equality Act 2010. Lawsuits and negative publicity can harm the reputation and effectiveness of third sector organisations.

Designing an Accessible Website for Third Sector Organisations

Creating an accessible website involves following best practices for website design and using tools and resources that can help ensure accessibility. Some best practices include:

There are also several tools and resources available to help third-sector organisations create accessible websites. Accessibility checkers can scan websites for potential accessibility issues, and WCAG guidelines provide detailed information about best practices for accessibility.

Website accessibility is a crucial aspect of web design for third-sector organisations. By ensuring that their websites are accessible to all users, they can increase their reach, align with their missions, and avoid legal risk.

Accessibility testing: Should you commission a manual accessibility WCAG 2 audit or use an automated accessibility tool?

Published: February 1, 2023

If you run a website in the UK, it must be accessible to disabled people, it is a legal requirement under the Equality Act 2010. But how do you know if your website is accessible or not? One way is to commission an accessibility audit by a professional WCAG 2 auditor. Alternatively, you can use one of the many free, or paid automated auditing tools.

So, why would you pay someone to audit your website when you can just use a free accessibility testing tool? In this short article, I explore the strengths and weaknesses of both of these options.

Automated accessibility testing tools – the strengths

WAVE, Lighthouse and axeTools, are some of the automated tools you can use to check for on-page accessibility issues. Their strengths are that they give you a quick overview of potential problems. For example, issues such as low colour contrast, missing form labels, empty headings or images without alternative text attributes. There’s no doubt they are useful, as even professional auditors use an array of such applications as part of their toolset. Speed, low cost and ease of use are ways in which these tools win out. However, they do have their weaknesses.

Weaknesses of automated accessibility testing tools

Automated accessibility tools can’t tell you if your website is accessible to disabled people in practice. I.e., will your site be fully compatible with access tools such as screen readers, screen magnifiers, colour contrast changers and so on? An automated auditing tools is unlikely to tell you anything about design elements that might make your site difficult to use, even if technically accessible.

For example, the location of important information on a page can have an impact on how easy content can be consumed. If all your important information is on the right-hand side of a page – that can easily be missed by a visitor using a screen magnifier. A person using a screen magnifier may only see a very small part of the screen at any one time – and they find it difficult to get overal context for your content. Ideally they prefer the most important content to be top-left on a page. That way they will find it first.

Are you vulnerable to a lawsuit?

An automated tool can find many access issues, but that doesn’t mean you are not at risk of breaking the Equality Act 2010 and finding yourself fighting a lawsuit on the grounds of discrimination against disabled people. For example, an automated tool can check if an image has a text description, but it can’t tell you if the description is accurate or appropriate. Only a human can do that. The guidelines don’t say you have to provide the same content to disabled people as non-disabled people, but it must be equivalent. So, an accurate text alternative is really important for a blind visitor accessing your content using a screen reader.

Advantages and weaknesses of commissioning a manual accessibility audit by a WCAG 2 professional auditor

Principally, the major advantage is that you will be interacting with a real human. Someone you can talk to and discuss your requirements with. As a result, they can tailor their services to your exact needs. You can ask questions, clarify issues and crucially, get help with implementing solutions to any accessibility issues found.

A professional accessible auditor knows the ins and outs of the legal framework within which your organisation must operate. Including whether or not you need to have an accessibility statement on your site and how to write that statement, if you do. Accessibility statements are documents that have a strict, legally defined format.

Auditors are experts on the WCAG 2 guidelines, which are the de facto accessibility guidelines used by most governments, including the UK Government. The WCAG 2 document is a complex, large, jargon packed and highly technical document. It is not very accessible, in the more general sense of the word.

Input from disabled people

When you commission a manual audit, often the team includes disabled people. These are people with first-hand experience of what make a website accessible or inaccessible. And unlike the automated audit, a manual audit is not a tick-box process, it often includes assessing the general usability of your site, and finding problems that are impossible for automated tools to find.

Downsides to a manual accessibility audit

The downsides are that manual audits take longer to complete, anywhere from two days to 10 days, depending on the size and complexity of your website. And they are not free. However, loss of credibility also has a cost if someone decides to complain that your website is not accessible to them.

So those are some of the things to consider when deciding whether to use an automated tool or commission an audit from a professional auditor. Get in touch if you have any questions or would like to chat about your specific accessibility needs.

* If you are a government agency or receive government funding you also have additional requirements under the public sector equality duty, i.e., you must also ‘anticipate the needs’ of your visitors. A professional auditor will know what you have to have on your website to fulfil the requirement.

WCAG 2.1 Guidelines Explained

Published: April 12, 2022

A history lesson: where did the website accessibility guidelines come from and what’s in them?

  • 1995: The first web accessibility guidelines were compiled by Gregg Vanderheiden shortly after the 1995 Chicago WWW II Conference.
  • 1998: University of Wisconsin–Madison compiled the Unified Web Site Accessibility Guidelines.
  • 1999: they formed the basis for WCAG 1.0.

WCAG 1.0. were focused on HTML and web pages.

  • 14 guidelines.
  • 65 checkpoints.
  • Each with a priority level: A, AA. AAA.

A Compliance: the guidelines must be satisfied otherwise it will be impossible for one or more groups to access the Web content.

AA Compliance: should be satisfied, otherwise some groups will find it difficult to access the Web content.

AAA Compliance: may be satisfied: to make it easier for some groups to access the Web content.

14 WCAG 1 Guidelines

  • Guideline 1: Provide equivalent alternatives to auditory and visual content.
  • Guideline 2: Don’t rely on colour alone.
  • Guideline 3: Use markup and style sheets, and do so properly.
  • Guideline 4: Clarify natural language usage.
  • Guideline 5: Create tables that transform gracefully.
  • Guideline 6: Ensure that pages featuring new technologies transform gracefully.
  • Guideline 7: Ensure user control of time-sensitive content changes.
  • Guideline 8: Ensure direct accessibility of embedded user interfaces.
  • Guideline 9: Design for device independence.
  • Guideline 10: Use interim solutions.
  • Guideline 11: Use W3C technologies and guidelines.
  • Guideline 12: Provide context and orientation information.
  • Guideline 13: Provide clear navigation mechanisms.
  • Guideline 14: Ensure that documents are clear and simple.

WCAG 2 – Published 2008

Not just websites, but also PDF, Google Docs, Spreadsheets, e-Books… and other ‘digital assets’.

WCAG 2.1 – Published 2018

  • WCAG 2.1 does not deprecate or supersede WCAG 2.0.
  • The differences between WCAG 2.0 and 2.1 are mostly related to the use of tablets and mobile devices.
  • They are designed to make content more accessible to a wider range of people, including accommodations for blindness and low vision.

WCAG 2.1 Based on 4 Principles

  • Perceivable.
  • Operable.
  • Understandable.
  • Robust

What principles?

  • Perceivable?
  • Operable?
  • Understandable?
  • Robust?

What do the principles mean?

Perceivable

WCAG speak: information and user interface components must be presentable to users in ways they can perceive.

Jim speak: the site visitor must be able to recognise that the content exists. For example, by being able to see it, hear it or touch it.

Operable

  • WCAG speak: user interface components and navigation must be operable.
  • Jim speak: the site visitor must be able to navigate around the site and use the features and functions presented.

Understandable

  • WCAG speak: information and the operation of user interfaces must be understandable.
  • Jim speak: not only should visitors be able to recognise the existence of the content and be able to interact with it, but they must also be able to understand it.

Robust

  • WCAG speak: content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies.
  • Jim speak: it must be possible to access the content using everything from a text-only web browser to the latest Firefox browser. And everything in between, including screen readers and all the different brands and versions of browsers now available.

Each Principle Has A Set Of Guidelines

1. Perceivable: the guidelines relate to:

  • Text alternatives for non-text content.
  • Captions and other alternatives for multimedia.
  • Content can be presented in different ways, including by assistive technologies, without losing meaning.

Operable: the guideline Relate To:

  • Ensuring functionality is available for keyboard users.
  • Giving users enough time to read and use content.
  • Avoiding content that causes seizures or physical reactions.
  • Help users navigate and find content.
  • Making it easier to use inputs other than by keyboard.

Understandable: the guideline Relate To:

  • Make text readable and understandable.
  • Make content appear and operate in predictable ways.
  • Help users avoid and correct mistakes.

Robust: the guideline Relate To:

  • Maximising compatibility with current and future user tools.
  • For example, by using valid code.

For Each Principle

There are guidelines – these are the basic goals that authors should work toward in order to make content more accessible.

And For Each Guideline

Ther are ‘testable success criteria’.

  • Three levels of conformance are defined as: A (lowest), AA, and AAA (highest).
  • Techniques and examples are provided for meeting those criteria.

Mobile Platforms

  • All ‘success criteria’ apply to mobile platforms as well as desktop platforms.
  • However, the techniques sections does not yet fully cover mobile techniques.

Jim Byrne

All Accessibility Blog Posts

Published: April 8, 2022

Free Guide: How To Keep Your Website Accessible

Published: January 10, 2018

Non-profits need to ensure their websites are accessible. This jargon free guide will help.

5 ideas to improve your online presence and make your site more secure in 2018 

Published: January 9, 2018

Happy New Year. I hope you had a restful break. 🙂

This is the time of year to make plans; freshen up your website; reach more people or try to do things more efficiently.

Here are five things to consider as we move in to 2018. Click the appropriate link for information about those activities you are interested in:

1. Make sure your website has been upgraded or re-designed to work well on mobiles and tablet computers. 2017 was the year that mobile usage finally overtook desktop browsing. Every website now needs to be a ‘responsive’ website and able to operate on all devices. Is yours?

The importance of having a mobile friendly website is, of course, not new. In 2016 Google made changes to the way they rank sites, to the extent that more mobile friendly sites are moved up the rankings. It is no longer simply about usability, it’s also about whether you can be found at all, ‘on any platform’. Gianluca Fiorelli wrote in the Moz* newsletter (Moz are an SEO consulting company) that, ‘Google is steadily moving to a mobile-only world’. Get in touch if you would like to discuss upgrading yours site to work well on mobiles.

2. Consider commissioning an accessibility audit of your site. You may be breaking the law without knowing it. If you web content is not accessible to disabled people that is considered a form of discrimination under the Equalities Act 2010.

If you ensure your website is accessible you are likely to increase the audience for your content. Accessible websites also tend to be easier to use for all visitors. This is an area I have over two decades of experience in so if you have any questions or if you would like to commission an audit get in touch. Get back to me within two days of receiving this newsletter and I promise to provide an unprecedented good deal on a website accessibility audit of your site. I will check your site against WCAG 2 level 2, or whatever level you require.

3. Ensure your website is protected against being hacked and that if you are hacked you have your content backed up. I am currently providing a discount on my standard website backup service.

I also provide a 24/7 monitoring (and cleanup) service to ensure that if your website gets hacked you will know right away. Immediate action is required if you website is hacked:

  1. If you are hacked and Google detects that your site has been hacked then your site will be blacklisted. This means that Google will start to tell visitors that your site is dangerous. Clearly that is not good for your credibility and, of course, you will lose much of your traffic as not many people will override a Google warning to visit your content. Once Google has blacklisted your site you need to clear your site of malicious content and then you need to try to get Google to remove the blacklisting.
  2. Hackers can add malicious code and content to your site and serve adverts to your visitors without you noticing. If you visit your site directly it looks fine. However when people are finding your site via Google it appears to be serving drugs or porn or some other malicious content.

In other words you need your site to be monitored and you need to be alerted right away if malicious code or content has been added to your site. You might think it won’t ever happen to you. Not true, it is almost guaranteed that you will be hacked at some point. 43,000 sites get hacked every day and 10,000 sites get blacklisted by Google every day. Get in touch if you have a WordPress website and you are not already using a monitoring and cleanup service. Not only can I give you a great deal, I’ll also install the monitoring software for free.

4. Make sure you are ready for the new General Data Protection Regulations (GDPR). The GDPR is the EU data protection regulation which replaces the current Data Protection Act. It aims to simplify regulation and give individuals more control over their personal data. I recently wrote a short summary about the GDPR I think you will find useful.

5. Get a brand new accessible, mobile friendly, feature rich website; one that is designed from the ground up to help you meet your goals, whether that be to get more members, sell more products or get more people registered for your newsletter. If it’s been on your mind for a while now’s the perfect time to take action.

Get in touch if you want to chat about any of the above. Tel: 07810 098119 Email: webdesign@jimbyrne.co.uk

All the best,
Jim

The ‘cast iron’ business case for accessible website design

Published: January 17, 2017

Just a quick follow up from my New Year Newsletter in which I gently encouraged you to think about your website and online marketing strategy. One area I mentioned in my newsletter was website accessibility. As I am sure you already know, it is considered a form of discrimination if disabled people are not able to access website content (the Equalities Act 2010). So with that in mind I thought I’d take the opportunity to look at the benefits of accessible website design from a slightly different perspective, i.e. the business case.

The business case for accessible website design

In September last year I spoke at the Accessibility Scotland conference and an audience member asked whether there was a ‘cast iron’ business case for making a website accessible? They were having trouble trying to get their managers to prioritise accessibility or put any resources into ensuring the website was accessible to disabled people. 

‘Off the top of my head’ I could not remember any statistics to quote, though I did mention the usual stuff about a more accessible site generating more traffic, being easier to use and having reduced maintenance costs.

However, it seems that these logical arguments do not ‘cut any ice’ when it comes to making the case; what people want are facts, figures and case studies showing increased traffic and increased sales.

So with that in mind here are three major case studies showing the benefits of accessible website design in real terms. 

  • CNET: there was a 30% increase in traffic from Google after CNET started providing transcripts (reported AST(.ppt) “We saw a significant increase in SEO referrals when we launched an HTML version of our site, the major component of which was our transcripts.” – Justin Eckhouse, CNET, 2009.
  • Legal & General Group: visitor numbers doubled, maintenance costs were cut by two thirds, natural search traffic increased by 50%. .
  • Tesco:  ‘the site now attracts a much wider audience, spending £13 million a year, which is a fraction of the original cost of £35,000 to develop the accessible site’ (John Browett, Tesco Chief Executive). Read the Tesco case study. (2004, UK).

These case studies clearly show that an accessible website design reduces maintenance costs, increases usability and increases traffic. In short, accessible website design is good for your business.

Web Accessibility Auditing Service :

Even if you are not planning a brand new website from scratch I can help you realise some of the benefits outlined above by making your existing website more accessible. The first step in that process is to have your website audited to see if there are any aspects that are inaccessible to disabled peoples. You will then be in a position to have those issues addressed; thus increasing the accessibility and usability of your website.

As an website accessibility auditor since 1996 I am one of the most experienced and skilled practitioners in the UK. I will check your site against the WCAG 2.0 guidelines to ensure that your site is compliant with the BS8878 Web Accessibility Code of Practice.

An audit by myself goes way beyond tick box checks; I will check that your site is accessible and usable to the real people who visit your site.

Contact me today to take advantage of this unique expertise to utilise my expertise to attract more visitors to your website and make it easier to use by everyone. No matter what your budget or how big or small your website is I will be able to provide an audit that fits with your needs.

Let's Chat

07810 098 119

Alternative access to client feedback

“The audit was extremely comprehensive, clear and demonstrated Jim’s expertise in the area of accessible web design.” Peter Madden, Project Manager, Sealed Envelope Ltd